Basel Group Digital & Medical Softwares

Medico Turtle Digital Medical Market

https://medicoturtle.com/

Medico Turtle is one of Turkey’s most operationally efficient digital health-commerce platforms, specializing in home-care, incontinence, hygiene, orthopedics, dietary supplements, and pet medical supplies. Launched in April 2022, the platform has rapidly evolved into a multi-channel ecosystem integrating its own e-commerce site with major marketplaces across Turkey.

 

Key Investment Highlights

  • Total Revenue (2022–2025): $6.75M USD

  • Total Orders Fulfilled: ≈ 218,000–220,000

  • Website AOV: $34 USD

  • Marketplace AOV: $28–30 USD

  • Gross Margin: ≈ 32%

  • Repeat Purchase Rate: ≈ 28%

  • Fulfillment Accuracy: 97%+

  • Return Rate (Website): 0.21%

  • Operational Model: High dropshipping share, low cash-lock, minimal inventory risk

  • Market Positioning: Leading in incontinence, home-care, and hygiene—resilient categories with stable demand

Medico Turtle demonstrates a rare combination of:
high order volume + strong margins + low returns + operational consistency, making it a superior candidate for acquisition, investment, or strategic partnership.

Customer & Engagement Metrics

MetricResult
Active B2C Users80,000+
Active B2B Clients12,000
Email Subscribers60,000
30-Day Returning Users47.8%
Mobile Traffic Share62%
Website CR (Overall)2.1%
AI-Assisted Conversion Uplift+23%

The audience skews toward mid-age female decision-makers—aligned with incontinence, home-care, and hygiene categories.

Consolidated Order Volume

Using revised, accurate AOV calculations:


ChannelEstimated OrdersAOV Basis
Website≈ 76,764$34
Trendyol≈ 44,600$30
Hepsiburada≈ 36,600$30
Tier-2≈ 60,700$28
TOTAL ORDERS≈ 218,664—

Final Realistic Order Range: 218K – 220K
(Adjustable for deck rounding to “≈220,000 orders”.)

Category & Market Strength

Medico Turtle operates in categories that are:

  • Recession-resistant (incontinence, home-care, hygiene)

  • Clinically necessary rather than discretionary

  • High-frequency + repeat-purchase driven

  • Competitive but compliance-heavy (CE, UTS, TİTUBB), creating natural entry barriers

These characteristics increase the defensibility and organic customer loyalty of the platform.

Business Model Advantages

High Dropshipping Share

  • Minimal working capital requirement

  • No dead-stock risk

  • Scale increases without expanding warehouse space

  • Manufacturer-to-customer flow improves freshness & availability

Multi-Channel Revenue Spread

  • Reduces dependence on a single marketplace

  • Website margin is highest, marketplaces provide volume

  • 7+ marketplace points create a wide digital footprint

Strategic Expansion Potential

Medico Turtle is already positioned to expand into:

  • Gulf markets (UAE, KSA, Qatar)

  • Germany & diaspora medical markets

  • Cross-border e-commerce channels (ExportHub, B2BGlobal)

  • AI-driven OTC recommendation engines

  • Clinic & caregiver-focused subscription bundles

The infrastructure is capable of onboarding new categories such as:

  • Baby care

  • Wellness devices

  • Medical nutrition

  • Senior-care kits

Investment Rationale

Why Medico Turtle is a Strong Buy or Strategic Partner Candidate

  1. Verified $6.75M multi-channel revenue

  2. ≈220,000 fulfilled orders with high operational stability

  3. 32% margin with minimal logistics overhead

  4. Ultra-low return ratios indicating strong customer-product fit

  5. AI-driven decision engine with proven ↑ conversion impact

  6. Established marketplace authority (high ratings, badges)

  7. Fully operational, compliance-ready medical commerce system

  8. Ready for international and cross-border expansion

  9. Can double scale without proportional cost increase (asset-light)

 

Consolidated Revenue Summary (2022 Apr – 2025)

ChannelRevenue (USD)Share of TotalNotes
MedicoTurtle.com (Direct)$2.61M39%Strongest margin contribution
Trendyol + Hepsiburada$2.44M36%High basket value, excellent ratings
Tier-2 Marketplaces (N11, PTTAVM, Amazon TR, ÇiçekSepeti, Pazarama)$1.70M25%Diversified footprint
TOTAL$6.75M100%Verified multi-channel revenue

Medico Turtle is one of Turkey’s most operationally efficient digital health-commerce platforms, specializing in home-care, incontinence, hygiene, orthopedics, dietary supplements, and pet medical supplies. Launched in April 2022, the platform has rapidly evolved into a multi-channel ecosystem integrating its own e-commerce site with major marketplaces across Turkey.

 

More details for the business, Please Click the Investor Launch.

 https://medibizone.com/basel-health-tech-web-2-0-omnichannel-system-medico-turtle-digital-medical-equipment/

In addition to Medico Turtle, I also included a short overview of the other digital assets under Basel Group. I wanted you to have visibility into the broader ecosystem as well—just in case there is interest in a larger, more unified acquisition or partnership. These additional assets cover:

  • Medical & healthcare product commerce

  • Incontinence products (adult diapers & absorbent care)

  • Sleep-apnea & respiratory care systems

  • Multi-vendor medical marketplaces

  • Hygiene & cellulose product platforms

  • OTC / non-prescription pharmacy products

  • Vitamins, dietary supplements & wellness products

  • Healthy lifestyle & orthopedic products

  • AI-driven product recommendation systems

  • Dropshipping-based medical & hygiene supply chains

  • Medical blog, content, and educational verticals

To explain the structure in the simplest way: all Basel Group digital platforms—except Toyshood—are part of a unified digital medical and health-commerce ecosystem. They all focus on selling medical supplies, incontinence products, sleep-apnea equipment, hygiene and cellulose goods, OTC pharmacy items, vitamins, dietary supplements, orthopedics, wellness products, and similar categories directly to end customers.

Think of the ecosystem like a military fleet:
there is an F-16 squadron, drones, naval units, and ground defense systems—each highly capable on its own, yet also able to operate together as a coordinated force.
In our case, each digital asset has its own independent mechanism, technology, and sales channels, but they can also be combined into a single, stronger portfolio if desired.

Among these, Medico Turtle is the largest, most active, and most established unit—operating with its own website, mobile applications, marketplace stores, and FBA-style fulfillment structure. It is the flagship of the ecosystem.

In summary:

  • Each asset can be sold individually,

  • Or the entire ecosystem can be sold as a complete package,
    depending on buyer preference.
    If we need to move step by step, we can start discussions with Medico Turtle offers first, and then evaluate broader options.

Best regards,
Selçuk Koç

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