Eggzane Health Supply & Dermocosmetic MultiVendor Marketplace Platform

Eggzane — Pre-Launch Investor Deck | Basel Digital Health

Basel Digital Health — Pre-Launch

Eggzane — The OTC & Consumer Health Marketplace

Multi-vendor, compliance-first platform for pharmacy-grade non-drug products: vitamins, supplements, dermocosmetics, hygiene, personal care. Status: Fully built, legally reviewed, not launched yet — ready for activation.

OTC-First Multi-Vendor Compliance by Design SEO & Merchant Feed AI Roadmap Basel Ecosystem

Executive Summary Architecture Roadmap

EGGZANE

“Where Pharmacy Meets Digital — Safe. Verified. Beyond Drugs.”

A Basel Digital Health Initiative

Eggzane is an upcoming multi-vendor marketplace focused on non-prescription pharmacy products — vitamins, supplements, dermocosmetics, hygiene and personal care. Built inside the Basel Digital Health Omnichannel Ecosystem, Eggzane complements MediBizone (medical marketplace) and MedicoTurtle (digital medical store) to cover the full spectrum of consumer and clinical health commerce.

Pre-launch status: The platform is technically complete and legally reviewed. Vendor onboarding and marketing activation will commence post-investment.

OTC & Consumer Health Vitamins & Supplements Dermocosmetics Hygiene & Personal Care SEO-Optimized Taxonomy Verified Sellers Only

Market Opportunity

Global OTC Momentum$200B+ today

Expanding with wellness & preventive care tailwinds.

Online Penetration<15% in many markets

Significant headroom for compliant e-commerce.

Turkey OTC ShareMeaningful portion of pharmacy turnover

Under-served by verified digital shelves.

Why Eggzane Will Stand Out

#	Differentiator	Explanation
1	Verified Vendors Only	Pharmacies & authorized distributors verified with legal oversight (Koç Law).
2	Zero-Stock Marketplace	Brand-new, sealed products only — no second-hand listings.
3	Medical Data Fields	UTS / CE / product metadata embedded into listings for traceability.
4	AI Categorization (Roadmap)	TurtleCare AI for attribute tagging, matching, and filter automation.
5	Omnichannel Integration	Shared ERP/stock/logistics with MediBizone & MedicoTurtle.
6	Escrow-Ready Payments	Secure release to reinforce consumer trust (optional module).
7	Brand Microsites	Official brand pages, content hubs, and analytics dashboards.
8	Affiliate Health Program	Compliant creator/coach affiliate rails for wellness education.
9	SEO Engineered Taxonomy	10-pillar category tree mapped to high-intent search queries.
10	Global Rollout Ready	Multi-currency, multilingual structure for GCC/EU expansion.

Product Ecosystem (10 Pillars)

1) Vitamins & Food Supplements

Multivitamin, Omega-3, Probiotic, Collagen, Herbal.

2) Dermocosmetics & Skin Care

Sunscreen, anti-aging, acne, repair serums.

3) Hair Care & Repair

Shampoos, serums, anti-hair-loss programs.

4) Oral & Dental Care

Toothpaste, mouthwash, whitening, interdental.

5) Mother, Baby & Child

Baby skincare, hygiene, accessories, gentle care.

6) Personal Hygiene & Protection

Pads, disinfectants, masks, gloves.

7) Medical & Home Health

Thermometers, nebulizers, TENS, small devices.

8) Natural, Vegan & Organic

Plant-based, clean-label supplements.

9) Beauty & Pharmacy Cosmetics

Make-up, perfume, skincare at pharmacy standards.

10) Gift Sets & Campaigns

Seasonal kits, bundles, discovery boxes.

Platform Architecture & Readiness

Layer	Technology	Status
Core	WordPress + WooCommerce + WCFM (multi-vendor)	✅ Completed
Design	Martfury Child + Basel Design Language (#1B2C45, #9B80CB, #CF6F1F)	✅ Completed
Server	Hostinger Cloud • LiteSpeed / QUIC.cloud CDN	✅ Active
Security	Cloudflare WAF • Wordfence • SSL/2FA • IP rate limit	✅ Configured
Performance	LSCache, lazy-load, CCSS/UCSS, image optimize, DB care	✅ Implemented
Analytics & Feed	GA4, Google Merchant, PMax, Yandex Ads	✅ Implemented
Compliance	KVKK/GDPR • OTC content policy • UTS/CE metadata	✅ Reviewed
AI	TurtleCare AI for tagging & recommendations	🔜 Phase 2
Web3	EyeMosphere traceability (contracts/certificates)	🔜 2026 Plan

Post-Launch Projections

Metric	Year 1 (2025–2026)	Year 2 (2026–2027)
Active Vendors	300+	600+
Active SKUs	25,000+	60,000+
Annual Visitors	1.2M+	3.0M+
Conversion Rate	≈ 2.8%	≈ 3.5%
Repeat Purchase Rate	≈ 30%	≈ 45%
Average Order Value	₺420	₺480

Illustrative targets for planning; final figures depend on budget, category mix and acquisition channels.

Industry Impact

Eggzane establishes a regulated OTC standard for Turkish e-commerce: verified pharmacy/distributor listings, embedded medical metadata (UTS/CE), compliant content, and a search-intent-aligned taxonomy. It upgrades consumer trust while unlocking brand-safe growth for wellness, dermocosmetics and supplement companies.

Strategic Value for Basel Group

Complete Coverage

Eggzane (OTC) + MediBizone (medical marketplace) + MedicoTurtle (DTC store) — full spectrum health commerce.

Shared Rails

ERP, logistics, Merchant feeds, and legal frameworks shared across brands.

Scalable Growth

Category expansion and GCC/EU rollout with minimal incremental cost.

Roadmap (Pre-Launch → Expansion)

Phase 1 — System Completion

Status: ✅ Q4 2025 — Backend, UI, vendor panels, legal review.

Phase 2 — Investment & Onboarding

Target: Q1 2026 — 300 verified pharmacies & distributors.

Phase 3 — National Launch

Target: Q2 2026 — Brand campaigns, PMax, creator/affiliate program.

Phase 4 — AI & App

Target: Q4 2026 — TurtleCare AI, mobile app, LTV optimization.

Phase 5 — GCC/EU

Target: 2027 — Multi-currency, multilingual expansion.

Investment & Partnerships

Track	Focus	Allocation (Suggested)
Marketing	Brand, influencers, PMax, SEO content hubs	40%
Product & AI	TurtleCare AI, tagging, recsys, app	30%
Vendor Ops	Onboarding, catalog QA, logistics rails	20%
Compliance	Policy, audits, localization for GCC/EU	10%